Work
experience
Lead Web designer
Guestcentric
Leading the creative direction of the web design team, delivering 150+ hotel websites across Europe, Africa, and the Americas — including landmark properties like Memmo Hotels, Alma Lusa, and The Independente, with 4 WebAward wins along the way.
- Own the work pipeline in close collaboration with the team manager, balancing creative ambition with delivery deadlines
- Drove continuous UX improvements on the global Booking Engine, contributing to measurable uplift in direct booking conversion
- Established design standards and reusable component libraries for GuestCentric's CMS platform, cutting delivery time per project by ~30%
- Provide creative input, client meetings, and presentations support for the Onboarding team
- Partner with the Lab team on newsletter development review and best practices
- Work closely with Engineering to ship product improvements, applying hands-on expertise in HTML, CSS, and internal code specifications
- Active in team recruitment and training, helping shape the next generation of the design team
Mar 2021 - Presente
Creative Director & Front End Developer
Republica45
Design e Front End Developer department team leader, responsible for client’s briefing, project planning, supervision and quality
Daily Tools: Figma, Photoshop, Wordpress, Css and Asana (for project manager)
JUN 2017 - FEB 2021
Senior Designer & Web - Designer
OXY Agency
Design e Front End Developer department, responsible for designer and Coding for Leads generation Landing Pages and Email Marketing
APR 2016 - MAY 2017
Account Manager & Designer
PSO - Comunicação Estratégica
PR account manager for Entreposto Group, Tróia Resort, Lágrimas Group, including international road shows organization.
MAR 2011 - MAR 2016
Designer & Web Designer
Ibertornic Group
Creative and Marketing Department, responsible for promotions and advertising flyers, catalogues and exhibition stands
JAN 2010 - JAN 2011
Photoshop
Illustrator
Figma
HTML5
CSS3
SASS
Javascript
Cursor Ai
Claude Ai
Notion
My
education
Workshop - Design Systems
User Interface Design and Prototyping
2020
Workshop - UX Foundation
UX Design Foundations give me the opportunity to study different user behaviors and create scenarios and task flows, in addition to research, prototypes, and wireframes.
2020
Front-end & Responsive Web Development
Completed coursework in Front-end & Responsive Web Development, covering responsive design principles, mobile-first development, and the full range of modern web and digital project types.
2016-2017
Adobe Photoshop, Illustrator, Flash And Indesign
The Edge - Centro de Formação
Improving knowledge of Photoshop, Illustrator, Indesign, Flash and rules of image processing
2012-2014
Art Director, Advertising Creativity
course by Restart - Instituto de Criatividade Artes e Novas Tecnologias
Training for creative advertising creative to successfully integrate advertising agencies, communication companies and marketing departments, individually or in creative duo
2016-2017
Indústrias gráficas (10-12th grade)
course by Val Do Rio Professional School
Creative and technical Graphic Design and Communication
2009-2012
Core Skills
- Product Strategy
- User Research
- UX Design
- Design Systems
- Facilitation
- Front-end Collaboration
- Web Development
Recognition
FeelViana Sport Hotel
WebAwards — Stevie International Business Award for Best Hotel Website Design
Beyond aesthetics, this award-winning website is designed to convert 💻 — making it effortless for guests to move from inspiration to booking, driving a direct-first strategy and unlocking new revenue opportunities.
2025
Stay Hotels
WebAwards — International Summit Award for Hotel Website Design
Top recognition at the WebAwards International Summit for best-in-class hotel website design.
2025
Alma Lusa Comporta Hotel
WebAwards — Hotel & Lodging Standard of Excellence
Recognized as Standard of Excellence in the Hotel and Lodging category by the Web Marketing Association's WebAwards program.
2023
Wotels
WebAwards — Outstanding Website
Awarded Outstanding Website by the Web Marketing Association in recognition of exceptional design and user experience.
2023
Vila Foz Hotel & SPA
WebAwards — Website Design
WebAwards recognition for outstanding website design in the hospitality sector.
2025
Web design
Brand strategy
Design Systems
Interactions
UI/UX
Guidelines
App design
Packaging
Development
Print Design
Branding
Applications
Visual identity
Logo design